The World According to Renee

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I’m constantly surprised at the number of people who cannot spell simple words. Grammar is a completely different issue and most people don’t stick to “proper” grammar anyway (learn when to use apostrophes, people!)

With the advent of internet and text speak, communicating with the written word has become a challenge. I recall the election of Anna Bligh (the Queensland state premier) in May 2009. Her radio campaign consisted of liberal (ha!) use of so-called internet speak, but as the spoken word. For example, “LOL” was said as L-O-L. The entire 30 second ad used about 19 pieces of ‘net speak. Anyone over the age of 12 would have found it laughable. (I’m not sure who the target audience was- clearly people of voting age, however the ad was so pathetic, it wouldn’t have swayed anyone).

Don’t get me wrong here, I see the value in abbreviations with limited characters; eg Twitter, text messages and even the internet when you’re chatting on a fast-moving forum or twelve people on MSN. The problem arises because many people can’t understand it. Have you ever read the comments on a LOLcats page? It’s nearly impossible to decipher.

My mum was a victim of this. For years, she’s signed her emails “LOL mum”. It took my sister and I a little while to work out that mum thought it meant “lots of love”. Recently we both received an email saying she’s worked out it means “laugh out loud”. The confusion happened because her workmates were signing their emails “LOL”.

In copywriting, good spelling is a must: your audience has to know what you’re on about. After all, you’re trying to sell them something (don’t lie- we all know this is what copywriters do!) If they have no idea what you’re on about, why would they spend their money on your product? Clear language that people understand. Seems easy, but is surprisingly deceptive.

A commonly misspelled word is “lose”. For some reason, people forget it only has one ‘o’. Other examples that get me riled up are: “Quart’s” (they meant quartz), “congrad’s” (congrats), they’re/their/there and you’re/your.

Don’t people learn these things anymore?

*goes back and re-reads, fixes all spelling errors*


December 14, 2009 - Posted by | Thoughts & Reflections

1 Comment »

  1. PS, don’t you love the snow? 🙂

    Comment by superfox8 | December 14, 2009 | Reply

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